Don’t Let Ghosting Haunt Your Business – Tips from Carolyn Kulb
In this episode, Carolyn Kulb, the founder and CEO of Bloom Poet, discusses the frustrating issue of being ghosted by potential clients and offers practical solutions for how to deal with it.
“You have to follow up with people, and you have to give them a lot of opportunities to get on board because there might be a reason they didn’t respond to the first four emails and responded to the fifth, and the 6th. And that’s just people’s attention spans these days.”
– Carolyn Kulb
Building Trust with Potential Clients
Establishing trust with potential clients is essential for creating strong working relationships and securing bookings, and avoiding the dreaded “ghosting”. Taking the time to understand our client’s needs and genuinely connecting with them will lead to a solid foundation of trust. Open lines of communication, transparency, and responsiveness create an authentic relationship and can significantly reduce ghosting occurrences. During their conversation, Carolyn Kulb emphasizes the importance of creating a personal connection with potential clients. She shares her unique approach to sales, which includes developing an automated email system that builds trust over time by offering resources and guidance. Kulb believes that providing potential clients with value, even if they do not ultimately book her services, creates goodwill and strengthens the industry as a whole.
Go grab your coffee or your tea, and let’s talk it out.
Key Takeaways
- Strengthen client relationships and minimize ghosting in the wedding business.
- Share critical information upfront to win over your target clientele.
- Simplify your customer interaction with a well-designed automated sales process.
- Focus on self-care and question established power structures in the industry.
- Champion a more inclusive and diverse approach in the wedding sector.
More About Carolyn Kulb
Carolyn Kulb is the founder and CEO of Bloom Poet—a full-service wedding florist and event design company based in Seattle, Washington. Carolyn helps wedding pros stop getting ghosted by designing a Gentle Sales System that treats every potential client with warmth and compassion from the very beginning, building the trust that is necessary before clients can book you for their wedding.
Carolyn wed her college sweetheart 13 years ago so they could serve in the Peace Corps together in Africa. After living in four countries and traveling in many more, Carolyn got into the wedding business by way of flower farming. When an injury ended her farming career early, she started getting serious about booking more weddings – only to get ghosted, dread sales calls, and waste time on proposals that went nowhere. As a result, Carolyn developed her Gentle Sales System to build trust with potential clients and stop ghosting. She now has a 100% booking rate in her business. She also loves helping other wedding pros create their own Gentle Sales System, so they can stop the ghosting and start booking more weddings. Carolyn believes in selling as an act of service and that when small businesses succeed, the world is a better place.
Connect with Carolyn on her website and on IG.
Transcript
Want to read instead of listen? Download the transcript here.
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Credits
Title Track Voiceover: Melissa Disney
Editor: M. Lynn
