Tiffany Rose Goodyear

Filed in Blog, Talk with Renee Dalo Podcast, Wedding Planning — June 2, 2023

Ep 186 Talk About Scenting Events with Tiffany Rose Goodyear

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Creating Unforgettable Atmospheres with Scent: Expert Tiffany Rose Goodyear Reveals All

Think you know everything about event planning? Think again. Tiffany Rose Goodyear’s journey into the world of scent will leave you pleasantly surprised and eager to experience her unexpected twist firsthand. Are you ready to discover the missing element in your events?

“Scent can really clench the transition from where you were to where you’re going to be.”

Tiffany Rose Goodyear, Scentex

Introducing the Topic of Scent in Events
Introducing scent into events is often overlooked by event planners, but it’s an essential part of the guest experience. To ensure that scent is considered, Planners should educate their clients on the importance of scent and how it can create a more immersive atmosphere. The benefits of including scent in event design go beyond aesthetics, as it has the power to influence moods and invoke strong emotions or memories. In the conversation with Renee Dalo, Tiffany discussed the importance of educating clients on the role of scent in event design. By providing examples of the scent’s potential to enhance and evoke emotions, she encourages clients to envision the possibilities that incorporating scent can bring to their event. Furthermore, she emphasizes the importance of asking clients about their preferences and desires in order to curate the perfect scent environment for their guests.

Go grab your coffee or your tea, and let’s talk it out. 

Key Takeaways 

  • Discover the significant role scent plays in event planning and design.
  • Learn how scent influences mood and memory, creating lasting impressions on guests.
  • Navigate scent allergies and sensitivities to ensure a comfortable experience for all attendees.
  • Incorporate scent to enhance inclusivity and create immersive experiences at your events.
  • Recognize the importance of utilizing natural and sustainable scent ingredients for a responsible approach.

More About Tiffany Rose Goodyear

When it comes to understanding and leveraging the power of scent, Tiffany Rose Goodyear is an expert. Her groundbreaking approach to using scent to enhance experiences and events has led to collaborations with corporate clients and event planners across the nation. The result? Unparalleled engagement and storytelling in the eyes and noses of guests who enjoy Tiffany’s first-of-their-kind, fully immersive, and customized sensory-based events.

Tiffany began incorporating sensory elements into her work long before launching Scentex. While a marketing consultant, she created the first-ever scented piece of art for the Denver International Airport. Later, after opening the Denver-based catering company Yours Truly Cupcake, she took her story-driven sensory marketing to the next level by curating branded experiences and edible libations for clients like Neiman Marcus, Pernod Ricard, Kate Spade, and Louis Vuitton. Her original approach gained the attention of local media outlets like Colorado Expression, Denver Life Magazine, and Denver Business Journal.

Today, Tiffany is passionate about helping clients take both social and corporate events to the next level. By complementing the design, decor, and overall vision for the event, Scentex strategically adds atmospheric aroma to an event experience. To her, every sensory receptor deserves attention, and each detail should elevate and add to the overall experience while maintaining a consistent identity throughout. Scent is the final frontier of event planning. Connect with Tiffany on IG here.


Want to read instead of listen? Download the transcript here.

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Title Track Voiceover: Melissa Disney

Editor: M. Lynn

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