Episode 8: Talk About Expanding Your Brand with Aleisha McCormick

This week is all about expanding your brand. Renee talks it out with Australian native Aleisha McCormick. Aleisha is a TV producer by day and the creator of the Bridechilla podcast and online community. Learn how Aleisha expanded her brand by making mistakes, taking chances, and never letting failure slow down her success. So if you’re feeling burnt out and need a little tough love to motivate you, listen in!

Meet Aleisha McCormick

Aleisha McCormack is an Australian author, podcaster and TV producer. She has written, presented, and produced some of Australia’s most loved television and whilst in the UK has worked with ITV, BBC One and Channel 5. 

When the Bridechilla Podcast launched five years ago, it was recorded in her bedroom using a mic and ironing board. As she shared her experiences as a bride–how she blocked out pressure and obligation and horrified her family by not having chair covers–her audience grew. Now, Bridechilla has had over a million listens and helped thousands of brides become Bridechillas (‘chillas’ as they like to be called). The Bridechilla brand has expanded with the launch of The Bridechilla Wedding Planning Guides and the ever-growing Bridechilla Community on Facebook.

Key Takeaways on Expanding Your Brand:

– Aleisha’s Day Job Mentality
– How to Expand Your Brand While Fighting Fatigue
– Your Brands Community Will Keep You Growing
– Building a Book ( + Planner)
– Feelings Around the Risk
– Pivoting to Expand
– The FIB

Renee & Aleisha Talked About: (some links may be affiliate links)

Bridechilla
Alibaba.com
Bridechilla Store

This weeks sponsor:

Aisle Planner, an all in one, easy to use business management platform for wedding planners. It’s the one place for everything; seating charts, calendar, wedding website for your clients, plus everything you need to get paid. Wedding planning is hard, why make it harder on yourself by using three or four different systems. Podcast listeners get a 30-day free trial PLUS 25% off their first three months. Just go to reneedalo.com/aisleplanner and start your wedding planning business off right with Aisle Planner.

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Credits

Title Track Voiceover: Melissa Disney

Editor: M. Lynn

Photos: Courtney Paige Ray

Cover Art: Magnoliahouse Creative