Building Trust and Connection: Staying True to Your Brand on Instagram Reels – Sandra Chau
If you’re feeling frustrated and overwhelmed by the lack of engagement and reach your biz is getting on Instagram (despite your efforts to create captivating content and consistent posting schedules), then you are not alone! Many Wedding Pros are struggling to attract their ideal community & clients and showcase their work and value effectively on Instagram Reels. Every day as you scroll through your feed, you can witness low engagement rates and, sometimes, a disconnect between your content and your target audience. Well, that ends today, friends, with the help of my guest, Sandra Chau!
“Find joy in creating content that reflects your brand and make it sustainable by being true to yourself. There’s no one right way, so experiment and find what works best for you and your audience.
– Sandra Chau
Go grab your coffee or your tea, and let’s talk it out.
Key Takeaways
- Trace the evolution of Instagram Reels and foresee its impact on your digital reach.
- Grasp the essence of authenticity in curating a singular and resonant social media brand.
- Delve into strategies to exhibit an array of your brand attributes on Instagram.
- Absorb the significance of maintaining a consistent brand voice, both visually and verbally, across platforms.
More About Sandra Chau
Sandra Chau is a creative director and a stylist. Known for her minimalist design aesthetic and effortless styling, Sandra takes a thoughtful and intentional approach to design and connect brands to their customers by elevating their visuals in new and exciting ways. Combining her discerning stylist’s eye and creative director’s intuition with meticulous attention to detail from her past life as a lawyer, Sandra’s ability to get to the heart of a brand is exceptional, and has worked with brands worldwide in the wedding, lifestyle, beauty, wellness, fashion and the creative industry to strategize and create their visual content, including photo and video production.
Sandra founded the School of Visual Branding in 2017 and specializes in teaching entrepreneurs how to grow their brands and increase their profit using visual strategy. She believes that defined visual branding goes far beyond your Instagram grid—it should awaken the very heart of your mission, value, and legacy as a brand, and is passionate about teaching and sharing this with you.
Connect with Sandra at her website and on IG.
Transcript
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Credits
Title Track Voiceover: Melissa Disney
Editor: M. Lynn
