Episode 45: Talk About Biz Lessons Learned with Tasha Bracken
Tasha Bracken of Tasha Bracken Events is here with us today to share the 10 most important lessons she’s learned in almost 20 years of business. We chat about everything from mentorship to outsourcing to client experience–all the things so many of us have done wrong before ever doing them right. We hope we can save you some of the same lessons learned the hard way.
So grab a notebook. This episode is full of amazing tips and experiences that we share about our years in the event planning world.
About Tasha Bracken
After almost two decades as a professional wedding planner, Tasha Bracken has left her mark on the Boston wedding scene. Her work has graced countless prestigious publications like Grace Ormonde, Style Me Pretty, and Carats and Cake.
Tasha’s event designs are inspired by the individuality and personality of each of her clients. Her design aesthetic is heavily influenced by her love of fashion, travel, and fine entertaining.
Whether it’s a wedding, dinner party, birthday, or anniversary, Tasha views each celebration as an opportunity to tell her client’s story. Her event designs are always infused with “thoughtful touches” in order to heighten the guest experience.
Tasha loves the logistical details that are the foundation of any exceptional event. She is a strong believer that meticulous pre-planning can ensure event success. Many have said her timeline structure is one of the most detailed in the industry – A compliment that Tasha takes great pride in!
When she’s not planning and designing extraordinary celebrations, Tasha loves to travel, drink spectacular wine and spend time with her family, husband Bill, and fur baby Mariah.
“For me, walking in the room surrounded by so much love and happiness is magic. It’s awe-inspiring to know we are helping our clients host spectacular celebrations that will create lifelong memories for their family and friends. There is nothing else like it.”
Key Takeaways for Biz Lessons Learned
- Uncertainty in the Future of the Wedding Industry
- Having a Mentor
- Discovering Your Brand Identity
- Know Your Ideal Client
- Network of Referrals
- Learn to say No!
- Create an Intentional Client Experience
- Outsource What You Don’t Like to Do
- Be Careful What You Put Out in the World
- Off-boarding Clients
- Boundaries with Clients
Renee & Tasha Talked About:
(This section may contain affiliate links.)
- Tasha Bracken Events
- Follow Tasha Bracken on Instagram!
This Week’s Sponsor: Offboarding for Success Mini-Course
In the events industry, we spend a lot of time talking about how to properly onboard our clients, and that’s great. We need to do that 100%. Onboarding your clients sets expectations and helps provide clear boundaries for working together. It really is essential for a healthy client-vendor relationship.
But offboarding–how you handle your clients after their event–is just as essential. Your clients are so invested in you and with you as you work on their event. If you just drop them like a hot potato afterward, you leave them with no framework on what to do next. They want to support you and refer you, but they don’t know how to do that.
So this is whee a strong offboarding workflow is essential to your long-term profitability. This new mini-course will teach you all you need to know to turn your clients into raving fans, get more referrals and more reviews, and set yourself up for sustainable success. Look, eventually, we will be going back to live events, and so it’s even more crucial now to turn every single client into a life-long client.
Let’s uplevel your biz together. Learn more about Offboarding for Success at reneedalo.com/offboarding.
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Title Track Voiceover: Melissa Disney
Editor: M. Lynn
Photos: Courtney Paige Ray
Cover Art: Magnoliahouse Creative