Episode 36: Talk About Pricing Strategies with Liene Stevens

Liene Stevens is here with me today to talk about pricing strategies in the time of COVID-19, and she’s bringing her own brand of informed optimism. Liene is the founder and CEO of Think Splendid and an author, speaker, and wedding industry expert. Taking an honest look at the current situation, Liene helps navigate concerns and questions about pricing strategy for now and the future. She lays down her perspective on what to expect once the dust clears and gives a fresh outlook on how to conduct business. 

If you’re wondering about how this pandemic will affect the industry, if you need to adapt your pricing strategies, and how to preserve your brand’s value through this, listen in!

Meet Liene Stevens

Trusted by clients in 94 countries, Liene Stevens, the founder of Think Splendid, helps bridal, hospitality, and luxury brands increase their profitability and succeed on their terms in the $298 billion global wedding industry. Her research has been cited in multiple scientific and academic journals, including the African Journal of Hospitality, Tourism, and Leisure, and she frequently keynotes wedding conferences worldwide.

As a go-to source on the business of weddings, Liene’s expertise has been featured in hundreds of media outlets including The New York Times, Forbes, CNN, Reuters, and The Wall Street Journal. She has served on the Board of Directors for the New York Metro chapter of the International Live Events Association (ILEA) and on the Advisory Board for the Wedding & Event Institute.

In addition, Liene has written two books and is the creator of the first-ever wedding industry business blog, read daily by creative professionals, luxury brand executives, and VC investors worldwide.

Key Takeaways:

• Covid-19 Thoughts
• Financial Impact
• Pricing in the Face of a Pandemic
• Value-based and Dynamic Pricing
• Celebrity Weddings
• Adjusting Your Pricing
• Recreation Planner
• Protecting Your Brands Value
• Working Every Weekend

Renee & Liene Talked About:
(This section may contain affiliate links.)

• Liene’s business, Think Splendid 
• Think Splendid on Twitter and Instagram @thinksplendid
• Think Splendid on YouTube

This Week’s Sponsor: Group Coaching and Masterminds with Renee Dalo

In the last six weeks, I’ve received so many emails from you guys asking if I offer a deeper dive into us working together. It’s always been my mission to listen to this community and serve as needed. And what I’m hearing from you right now is that you don’t want to waste this time. Frankly, I don’t want to either. 

I spend a lot of time these days thinking about who I want to be planning for the kind of business I want to have when this is all over. The next few months in our businesses are going to be completely unfamiliar. So let’s get through them together. 

On May 18, I’m launching a group coaching program for brand new wedding planners and a mastermind for seasoned wedding planners. This is coming to you at a shockingly low founders rate because I want to make this accessible for you right now, right where you are. Seriously, the price will never be this low again. And if you get in as a founding member your rate won’t ever increase. Ever. So head over to reneedalo.com/group for all the info. I hope to see you in class!

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Credits

Title Track Voiceover: Melissa Disney

Editor: M. Lynn

Photos: Courtney Paige Ray

Cover Art: Magnoliahouse Creative