Episode 62: Talk About Online Strategies for a COVID World with Liese Gardner
Today I am chatting with content driven marketer and fellow wedding pro Liese Gardner about online strategies in a COVID world. Guys, can you believe it’s November and we’re still talking about COVID? Hell, can you believe it’s November, and we’re still in COVID? Sometimes, I can’t. But here we are!
Liese gives some of her best tips on how to kick the pandemic blues when it comes to marketing and fine tuning your online business. If you are looking for a refresh on some of the top online strategies to make your business sing this holiday season, this is the episode for you! Grab your coffee, grab your tea, let’s talk it out.
About Liese Gardner
Liese Gardner has spent three decades doing what she loves: helping creative entrepreneurs build successful businesses with a marketing framework focused on what differentiates them–their passion. She believes that a business built on passion is the secret to longevity, growth, and most importantly, happiness.
Focused, collaborative, and helpful, Liese’s background as a magazine editor has made her especially adept at pinpointing, clarifying, and amplifying her clients’ messages with a marketing framework she calls Brand Therapy. Through this content-forward style of marketing she has helped hundreds of top brands grow, thrive, consistently increase exposure and awareness in their marketplaces, and build revenue and sales.
Her reputation and expertise in these areas are sought not only by private consulting clients, but also by the entrepreneurs who attend her online workshops and business students of two Southern California Universities where she teaches Marketing Today.
Key Takeaways for Online Strategies
- The lifeline of the internet
- Positioning statements
- Change your message
- The croissant method
- Facebook ads
- 30 days of newsletters, what people want
- Valued based marketing
- Aligned with your customers why
- The buyers journey
- Writing for non writers
Renee & Liese Talked About Online Strategies and…
(This section may contain affiliate links.)
- Liese’s website
- Liese on Instagram, @liesegardner
This Week’s Sponsors
Wedding MBA Industry Mixer
Next week is Wedding MBA week—historically, my fav week of the whole year. And even though this year we can’t be in Vegas together, that’s not going to stop me from hosting my annual Wedding MBA Industry Mixer. This year, of course, we are going virtual on Monday, November 9 from 4 to 6 PM Pacific. Along with my biz besties Amber Anderson and Ashley Stork, I’m also teaming up with our friends at Merri to bring you an awesome online party. (Have you heard of Merri? It’s the newest and coolest 3D floor plan software on the market. Seriously, I am obsessed with it.) So join us for a live DJ, trivia, giveaways, challenges, and special surprise guests! Tickets are free, but limited so registration is required! Go to reneedalo.com/mixer and I will see you there.
Today’s episode is brought to you by our friends at Honeybook. I’ve been using Honeybook for my contracts and payments for literally years, and I couldn’t love it more. My clients sign their contracts quickly and their payment plans are never late. For real. Look, 2020 is coming to a close (finally), and while we’re all getting ready for 2021, you’re going to need to make sure your business is prepared. Because of Honeybook, I’m so much more organized. I know you can be too.
To share the love, I’ve partnered with them so you can join at just $1 a month for your first 8 months. You’re never going to get into Honeybook for less than that. This deal is only good until November 30, so don’t sleep on it! Go to reneedalo.com/honeybook1 for all the details.
Thanks for Listening
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Title Track Voiceover: Melissa Disney
Editor: M. Lynn
Photos: Courtney Paige Ray
Cover Art: Magnoliahouse Creative