Episode 28: Talk About Niche Podcasting with Kinsey Roberts
Today, I am chatting with Kinsey Roberts, a wedding venue educator, marketer, and certified wedding planner, about niche podcasting. Starting a podcast is not always cut and dry. Getting super meta (yes, podcasters talking about podcasting) we talk about why podcasting is one of the best marketing strategies for your business and why niching down is the best way to create an impact on your business and your bottom line.
If you are thinking about podcasting but want to make sure you are reaching the audience YOU WANT, listen in.
Kinsey Roberts is a wedding venue educator, marketer, co-owner of Vista View Events, and Certified Wedding Planner through The Bridal Society. When she isn’t sitting down with brand-building women for She Creates Business, you can find her co-hosting The Venue Podcast, attending an industry conference, or helping wedding pros build their marketing efforts and content strategy.
On the rare occasion that she’s not immersed in the world of weddings, she’s likely wandering around her family ranch with her husband and two boys or hosting friends for a fun-filled, family-style dinner.
Key Takeaways:
- Podcast Beginnings
- How to Niche Your Podcast
- Starting a Podcast
- Marketing & Sponsorships
- 4 Benefits of Niching Down
- Consistency is Key
Renee & Kinsey Talked About:
(This section may contain affiliate links)
- She Creates Business Podcast
- Cliff Ravenscraft
- Pat Flynn’s Smart Passive Income
- Jenna Kutcher’s Podcast Lab
This Week’s Sponsor: ReDefine Conference
This year, I’m working with Amber from Refine and Ashly from Wedding Business Bosses, and we want to invite you to join us for a special live event, ReDefine.
What is ReDefine? ReDefine is a live event for wedding pros to engage in conversation and education that will advance our industry in thought, mind, and standards. When we thought about conferences we’ve experienced in the past, we knew something was missing, so we built this live event with your goals and your businesses in mind. ReDefine is two days of working in small groups with Ted-style talks, interactive learning, and guided implementation because you know you always leave these things with notebooks full of ideas that you never get to implement. We’re going to feed you, and we’re going to have a ball.
And then after ReDefine, we move you into mastermind groups to continue the life changes back in your real life. Let’s be honest folks, you can’t do epic shit with basic people. So we’re looking for a few gutsy, eager, teachable, and positive pros to join us.
Come ReDefine your biz with us in Houston June 15-16 or in Atlanta-ish July 16-17. For more information go to reneedalo.com/redefine. Come as you are, but don’t leave as you were.
Thanks for Listening!
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Credits
Title Track Voiceover: Melissa Disney
Editor: M. Lynn
Photos: Courtney Paige Ray
Cover Art: Magnoliahouse Creative
