Episode 49: Talk About Industry Associations with Kevin Dennis
In this episode, Kevin Dennis and I talk all about industry associations. Kevin is the national president of WIPA (Wedding International Professionals Association), and he takes pride in his leadership and involvement in industry associations, past and present. We discuss the time and financial investment in associations, how it relates to becoming an expert in your community, and how associations can benefit your business–now and in “normal” times.
If you’re curious about connecting with an association or making a bigger commitment, then you need to listen in. Kevin and I both have long histories in associations, so we’ve got all the goods for you.
About Kevin Dennis
Kevin Dennis has a deep love and respect for education. As he embarks on his latest endeavor at WeddingIQ, Kevin seeks to develop a hub of information and opportunities for the industry
As an event industry veteran and owner of Fantasy Sound Event Services, Kevin takes pride in his leadership and involvement in industry associations. He is a past chapter president of the Silicon Valley NACE as well as the national president for WIPA. Recognizing a need for networking in his own region, Kevin founded the Tri-Valley Wedding Professionals in 2010 and the association has now grown to a membership of nearly 700 pros.
A respected thought leader and national speaker, Kevin was recently ranked as one of the top 3 speakers at NACE Experience. He is an ongoing contributor to Catersource and SpecialEvents.com and has been featured in BRIDES, Martha Stewart Weddings, and the Travel Channel, among others. He recently received the Certified Professional in Catering and Events (CPCE) designation from NACE.
Key Takeaways for Industry Associations
- The Wrong Kind of Networking
- Meeting But Not a Member
- The Power of Webinars
- Starting a New Association
- “When you know better, you do better.” Maya Angelou
Renee & Kevin Talked About:
(This section may contain affiliate links.)
- WIPA: Wedding International Professional Association
- The Rising Tide Society
- NACE: National Association for Catering and Events
- Kevin Dennis on Facebook
- Kevin Dennis on Instagram
- Wedding IQ
- Email Kevin: email@example.com
This Week’s Sponsor: Offboarding for Success Mini-Course
In the events industry, we spend a lot of time talking about how to properly onboard our clients, and that’s great. We need to do that 100%. Onboarding your clients sets expectations and helps provide clear boundaries for working together. It really is essential for a healthy client-vendor relationship.
But offboarding–how you handle your clients after their event–is just as essential. Your clients are so invested in you and with you as you work on their event. If you just drop them like a hot potato afterward, you leave them with no framework on what to do next. They want to support you and refer you, but they don’t know how to do that.
So this is whee a strong offboarding workflow is essential to your long-term profitability. This new mini-course will teach you all you need to know to turn your clients into raving fans, get more referrals and more reviews, and set yourself up for sustainable success. Look, eventually, we will be going back to live events, and so it’s even more crucial now to turn every single client into a life-long client.
Let’s uplevel your biz together. Learn more about Offboarding for Success at reneedalo.com/offboarding.
Thanks for Listening
Talkback to Renee. She loves it!
- Leave a comment on this episode below.
- Follow @talkwithreneedalo on Instagram!
- Follow Talk with Renee Dalo on Facebook.
- Share this article on social media and send it to a friend!
Title Track Voiceover: Melissa Disney
Editor: M. Lynn
Photos: Courtney Paige Ray
Cover Art: Magnoliahouse Creative