Filed in Blog, Grow Your Business, Talk with Renee Dalo Podcast — August 5, 2021

Ep 99: Talk About ABC’s of Luxury Sales with Michelle Demaree

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As Gwen Stefani would say “We’re luxurious, like Egyptian Cotton”

Luxury – one of our favorite things to daydream about – dripping in diamonds & silk, being fed the figurative grapes from a bowl of class & wealth. This week, Michelle Demaree & I dove right in with luxury in relationship to jewels – something we DEF don’t talk enough about, but is such an important part of our couples’ day. Michelle brings her expertise from redefining the engagement ring process to take a look at what clients expect from you and what you can expect from your clients. If you’re looking to move into the luxury market, then come listen to our amazing tips! You’ll need to break open the champagne & bougee glasses for this one – c’mon, let’s talk it out! 

Grab your champagne & bougee glasses, and let’s talk it out!

About Michelle Demaree

Michelle Demaree is the Founder of Miss Diamond Ring, an International luxury diamond consultancy based on the West Coast. Her passion for artistically capturing every couple’s unique love story through her bespoke Love Legacy rings has established her as the New Standard in Ring Shopping in the diamond industry, redefining the engagement ring process for couples.

She is a leading female entrepreneur in the Self Love movement with her Intention Diamonds for women, by women and in support of women, from the Diamonds with Soul Collection. She has been featured in The New York Times, Los Angeles Times, Modern Luxury, Page Six Style, Yahoo, US Weekly, Entertainment Tonight, Life & Style, The American Dream and is being featured in the Rolls Royce exclusive, 2021 Best of the Best: Royal Edition. In 2019, The New York Times took an interest in her unique business of curating six figure rings for couples around the world through her Virtual Diamond Atelier Service. 

With Michelle’s streamlined process, clients enjoy a luxury, boutique shopping experience that removes the stress and time (60 hours on average) out of their engagement ring search. She offers exclusive access to the world’s top diamond options and Rodeo Drive rings at a fraction of retail tag. From Hong Kong to Antwerp, New York to Los Angeles, Michelle sources the best diamond and gemstone options within the client’s budget. Clients work one-on-one with Michelle, and procure a ring as breathtaking as their love story. When you work with Michelle, you gain access to custom, bespoke settings by the best craftsman in Los Angeles. Getting clients the best diamond option on the market is her passion and streamlining it to save time, money and stress is her specialty!

Key Takeaways

  • Sales in Luxury 
  • Learn the Language 
  • Making Mistakes 
  • Referrals 
  • Set Your Minimum 
  • Saying No 
  • Next Opening Hit 
  • Creating the Experience 

Connect with Michelle

WebsiteMiss Diamond Ring

Thanks for Listening

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Title Track Voiceover: Melissa Disney

Editor: M. Lynn

Photos: Courtney Paige Ray

Cover Art: Magnoliahouse Creative

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