Luxury is as Luxury Does
Luxury! Most wedding planners dream of the day they can break into the ever-elusive “luxury” market, working with high-end clients and working less for more money (less work, more cash? everyone’s dream!). Today Renee Sabo, a New England based wedding planner, graces me with her presence to let our fellow planners know that luxury is not for everyone. Language, privacy, and knowing what your client values is extremely important when working with this degree of client. Renee and I give you the full scoop on what it takes to dive into this type of market, and let me just say, it’s a lot more than you think! So grab a pen and some vintage wine, and lets talk it out!
Dripping in Gold or tripping on price tags?
About Renee Sabo
Renée’s lifelong love affair with weddings started out as a high school dream that quickly evolved as she pursued a career in the industry throughout college and beyond. From rentals to planning to catering, her diverse experience has touched every corner of the industry and has led to her role as a multifaceted thought leader for event professionals everywhere.
Inspired to start her own business, Renée received her MBA with a focus in entrepreneurship and quickly put her degree to work when she launched Urban Soirée has earned her and her company numerous accolades, including being named as the Best of Boston in 2017. Today, her award-winning company delivers elevated and romantic celebrations through full-service wedding planning and design for couples on the East Coast and destinations worldwide. Renée’s success with Urban Soirée 2020 – Best IRL Wedding Planner by Boston Magazine. She was also recognized as ILEA Boston’s Top Planner in 2019 and has ranked in WeddingWire’s Couples’ Choice Awards for three consecutive years since opening her doors.
When she’s not busy bringing her clients’ dreams to life, she’s committed to providing quality education to the industry through her podcast, The Confetti Hour, where she shares insight and fosters candid conversations with experienced wedding creatives. Her devotion to the future of the industry extends to her role as President of ILEA Boston, as well as her passion for one-on-one mentoring with the next generation of planners.
Renée resides in Boston with her husband, Chris, and their dachshund, Lincoln. In her spare time, you can often find her sipping on bubbly & oysters with friends, exploring the charm of New England, or traveling to far-flung destinations seeking out new cultures and design inspiration.
Key Takeaways
- Luxury Market
- Ultra Luxury
- Breaking Into the Market
- Readiness to Align
- Understanding What They Value
- Gifting
- Privacy is Important
- Customizing & Making it Personal
- Language
- Tips for Up leveling
- Faking it Till You Make it
Connect with Renee Sabo
Thanks for Listening
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Credits
Title Track Voiceover: Melissa Disney
Editor: M. Lynn
Photos: Courtney Paige Ray
Cover Art: Magnoliahouse Creative
