Filed in Talk with Renee Dalo Podcast — June 5, 2024

EP 225: Talk about Event Activations with Alex Hirsch & Cat Brown

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Personalized Moments: Creating Unique Event Activations

Hey, did you know that event activation experiences can lead to some pretty wild and unexpected guest interactions? From outrageous requests to surprising celebrity encounters, event producers and planners are in for a wild ride! Find out how these unique and personalized interactions can enhance guest engagement and create memorable event experiences. Stay tuned to uncover the behind-the-scenes stories of event activation experiences. You won’t want to miss this!

People don’t want just something else with their name on it. That’s where you’re wrong. First of all, yes they do. Second of all, it does not have to be their name. I think that’s a limiting belief. As soon as we can unpack that for people, which happens really quickly, everyone gets twice as excited to talk about how creative they can be.

Cat Brown

My special guests are Alex Hirsch & Cat Brown

Alex Hirsch of Signs of Our Lives and Cat Brown of Cat Lauren Calligraphy are two event calligraphers bringing a fresh perspective to guest favors and client gifting.

After starting in the wedding industry, they expanded their services to provide live calligraphy at corporate events and activations for brands like Prada, Makers Mark, LA Magazine, Netflix, and more.

Now, they’re back in the wedding industry with their decade of combined experience in providing personalized, Insta-worthy guest experiences.

Alex and Cat specialize in customizing favors on-site using their artistry to hand engrave, hot foil or paint while entertaining and engaging guests.

They also host the Keeping Up with the Calligraphers podcast, where they share their knowledge and insights to educate event artists and industry professionals with the overall goal of elevating the guest experience.

In this episode, you will have fresh insight into:

  • Create unforgettable event experiences with interactive activations that captivate your guests and leave a lasting impression.
  • Elevate your events with personalized favors and engaging experiences tailored to each guest, making them feel truly special.
  • Implement brand activation strategies that resonate with your audience and leave a lasting impact on their perception of your brand.
  • Foster creativity and connection among your guests with innovative ideas for interactive experiences that will set your event apart.
  • Master the art of planning and executing live event activations, ensuring seamless logistics and a memorable guest experience.

Go grab your coffee or your tea, and let’s get creative!

Connect with Alex Hirsch & Cat Brown

Alex Hirsch Website

Alex Hirsch Instagram

Cat Brown Website

Cat Brown Instagram

Keeping Up with the Calligraphers Podcast

What Renee’s Obsessed With This Week

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Editor: M. Lynn

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