Filed in Talk with Renee Dalo Podcast — April 18, 2024

EP 219: Talk about Making the Leap from Weddings to Corporate Events with Joan Love

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From I Dos to Corporate Wows: Making the Leap from Weddings to Events

Does it feel like you’ve hit a ceiling in your wedding planning business? Have you been told to just wait it out and hope for the market to pick up? The frustration and the fear of missing out on opportunities can be overwhelming, right? It’s time to break free from the limitations and take that next step toward a more diverse and thriving event planning career. Let’s explore how to transition from weddings to corporate events, enhance your skills, and find inspiration to succeed in this new journey.

I think that what I see is that so many people play small because they’re so scared. And I’m just like, just take one step towards something bigger, something that you thought that you couldn’t do. And you’re gonna be surprised that you can.

Joan Love

My guest this week is Joan Love.

With years of experience orchestrating events for renowned global brands, Joan Love is not just a seasoned professional planner; she is a dynamic force in the industry, specializing in the worlds of fashion, technology, and art. From New York City to Los Angeles, she honed her skills, mastering the intricacies of corporate events before returning to her roots in Miami to establish Love.Style.Events. Through countless triumphs and trials, Joan has amassed a treasure trove of knowledge, understanding the nuances of events and staying ahead of the curve in event planning technology. Now, she’s on a mission to empower planning entrepreneurs through her “Business of Events” podcast, YouTube channel, and personalized training sessions. Her goal? To distill the wisdom of industry giants into actionable insights, transforming not only the lives of the entrepreneurs she serves, but the communities that surround them as well.

In this episode, you will have fresh insight about:

  • Master the art of transitioning from weddings to corporate events and elevate your event planning skills.
  • Discover effective strategies for prioritizing self-care and maintaining a healthy work-life balance as an event planner.
  • Unlock the benefits of owning your own ticketed events and maximize your revenue potential.
  • Learn the secrets to building a thriving and successful event planning business from the ground up.
  • Uncover powerful marketing strategies tailored specifically for event planners to boost your business and attract new clients.

Go grab your coffee or your tea, and let’s talk it out. 

Connect with Joan Love



What Renee’s Obsessed With This Week

And now for something completely different: I’ve been creating skin care content on TikTok. If you know me IRL, you know that skin care is a major hobby of mine and something I feel really passionate about. If you’re interested in skin care, beauty, and lifestyle content from me, please check me out on TikTok for a bit of fun!

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Editor: M. Lynn

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