Filed in Talk with Renee Dalo Podcast, Wedding Planning — February 22, 2024

Ep 212: Talk about Gen Z’s Influence on the Wedding Industry with Amanda Shuman

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Get With the Times or Get Left Behind: Updating Your Biz for Gen Z

Are you feeling stuck in your wedding business, trying to cater to the elusive Gen Z clientele? You might have been told to stick to traditional marketing strategies, but let’s face it – that’s not getting you the results you want. It’s time to shake things up and take some brave, imperfect action to attract Gen Z clients and stay ahead in the industry. If you’re feeling stagnant or overwhelmed, this episode is your guide to infusing authenticity, experimenting with new approaches, and making your business relevant to the next generation. Get ready to take your wedding business to the next level with some bold, out-of-the-box strategies!

My special guest is Amanda Shuman

Amanda Schuman is an esteemed professional in the wedding industry, boasting nearly a decade of experience. With a comprehensive understanding of the preferences and trends among Gen Z clients, she offers valuable insights into their evolving priorities and expectations. Her expertise encompasses the significant shift towards experiential wedding planning and the changing dynamics within the industry. Amanda’s observations provide wedding professionals with the essential knowledge to establish meaningful client connections and maintain competitiveness in the market. Her dedication to understanding and serving the unique needs of Gen Z couples positions her as a trusted resource for navigating the evolving landscape of the wedding industry.

Experiment with different things. Just because you haven’t texted a single client in ten years doesn’t mean that you can’t give yourself permission to experiment and try new things and not die out because you didn’t want to change with the times.

Amanda Shuman

In this episode, you will learn how to:

  • Check out the newest trends in weddings that Gen Z is loving! It’s not just about staying competitive anymore; it’s about building stronger connections with your clients.
  • Discover how to tweak your communication style and sales approach to better resonate with Gen Z, giving your business a real edge.
  • Be open to change and new ideas in the wedding scene. Show Gen Z couples that you’re innovative and different from the rest.
  • Strike the right balance between being creative and knowing the business side of things. Gen Z couples want something unique but also practical.
  • Get ready to dive into authenticity, try new things, and meet Gen Z’s expectations head-on. It’s all about creating unforgettable wedding moments and expanding your client list.

Go grab your coffee or your tea, and let’s talk it out. 

Connect with Amanda Shuman

Carry Love Designs (website)


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