Filed in Blog, Grow Your Business, Interview, Marketing, Talk with Renee Dalo Podcast — August 31, 2023

Ep 197: Talk about Fractional C-Suites (and if your business needs one) with Aimee Schuster

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Driven by Expertise: Exploring the Benefits of Fractional C-Suite Members in Growing Companies with Aimee Schuster

IHave you heard these myths about fractional C-suite roles in marketing? Myth #1: Fractional C-suite roles are only for large corporations. Myth #2: Fractional C-suite roles are too expensive for small to mid-sized businesses. Myth #3: Fractional C-suite roles lack commitment and dedication. In this episode, our guest, Aimee Schuster, will debunk these myths and reveal the truth about the benefits and growing popularity of fractional C-suite roles.

And also, if you’re wondering: “What IS a fractional C-suite?” Aimee explains it all for you!
This episode is essential for those small businesses that want to grow and scale.

“Founders are visionaries who see beyond a shadow of a doubt that they’re going to succeed no matter what is put in front of them.” – Aimee Schuster

Go grab your coffee or your tea, and let’s talk it out. 

Key Takeaways 

  • Explore the advantages of fractional C-suite roles and how they are transforming traditional business structures.
  • Find out the importance of integrators in transmuting founders’ visionary concepts into pragmatic strategies.
  • Grasp effective lead-generating tactics, especially crafted for those in the wedding industry.

More About Aimee Schuster

As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness. Aimee and the team support their clients by stepping in as an integrator for companies such as Miller Heiman Group, Yello, SimplyBe, and HomeFinder – to provide fractional C-suite solutions to scale and grow their business. Working closely with the company’s leadership, Amy and her team develop comprehensive strategies that align with business goals and priorities through strategic operations, digital marketing, demand generation, revenue building, and more. Her work has been featured in prominent publications such as FastCompany, Business Insider, and Marketing Dive.


Want to read instead of listen? Download the transcript here.

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Title Track Voiceover: Melissa Disney

Editor: M. Lynn

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