Filed in Blog, Grow Your Business, Talk with Renee Dalo Podcast — December 8, 2022

Ep 162 Talk About Creating A Strong Adaptive Brand With Kaleigh Wiese

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Welcome Back, Friends,

If you’re looking to add a new service to your product suite, upgrade your brand reputation & emotionally resonate with your next-tier clients in 2023, this is the episode for you. This week on Talk With Renee Dalo, we have the incredible Kaleigh Wiese, an endless creator, entrepreneur, and amazing public speaker.

She has worked her entire career helping creatives find their visual voice, and is an absolute pro at it! Kaleigh’s #1 focus remains on branding and providing the resources to help small businesses share their company’s uniqueness.

Kaleigh understands firsthand that getting too comfortable in our current branding stops us from the growth we truly desire. The good thing is, it’s never too late to learn to change that – If you are willing to listen to her advice & take action on adapting your brand to the current times, you can truly achieve new heights in your business! With 2023 around the corner, there is no better time to audit what’s working and completely revamp what is no longer serving you so you can have, hands down the most profitable and successful year in your business yet.

Go get that coffee, get that tea, hell it’s December, get the champagne and let’s talk it out!

More About Kaleigh Wiese

Kaleigh Wiese is a longtime event business owner, founding Méldeen in 2008, a luxury event branding and paper goods company focused on designing unique touch-points throughout event experiences.

Through her work, she has been featured in The Huffington Post, The New York Times, Entrepreneur, Fortune, Martha Stewart Weddings, Grace Ormonde and has shared trends at Wedding Pro Workshops, Wedding MBA, CaterSource, WIPA, ILEA and other niche creative workshops across the country offering tips for growing your business through visual marketing. Today, she continues her primary focus of sharing her message of strategic brand techniques across the country through one-on-one brand audits, free webinars and challenges. and her membership community Brand Magic Society.

When she’s not on the go, you can find her at home in Austin, Texas experimenting in the kitchen, with a book in hand or boating with her husband, Michael, and their two rescue pups, Charlie and Jack.

Key Takeaways 

  • What is an adaptive brand?
  • Taking the space to recalibrate
  • Going through difficult times
  • Preparing for wider growth
  • Risk and pillars
  • What you can build on to your career
  • Being a lighthouse
  • Networking
  • Holiday branding tips
  • Brand magic society

Connect With Kaleigh Wiese

Thanks for Listening

Talk back to Renee. She loves it!

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Title Track Voiceover: Melissa Disney

Editor: M. Lynn

Photos: Courtney Paige Ray

Cover Art: Magnoliahouse Creative

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