Filed in Blog, Grow Your Business, Talk with Renee Dalo Podcast — March 24, 2022

Ep 130: Talk About Building Company Culture with Jonathan Aymin

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Building Culture Starts With You

Fact: Building a business & building a company culture go hand in hand. However, there’s so much more required with building culture than hiring qualified individuals and handing them an employee handbook. I chat with fellow entrepreneur and staffing expert, Jonathan Aymin about the importance of establishing a company culture that works for both your business and your employees. It’s not about the perks anymore, folks – 2022 is all about creating a culture where people feel heard and want to grow with you and your business. 

Grab your coffee, grab your tea, let’s talk it out!

About Jonathan Aymin

Like many in the wedding and events industry, Jonathan’s journey started in restaurants when he was 15 while working for a local family-owned deli in Sonoma, CA. During college, he and his wife started Common Sense Events, which is an event staffing firm serving companies who needed temporary staff in the Southern California area. Quickly realizing he had a passion for serving people and the wedding and events industry, Jonathan focused on growing the team by searching for and hiring the best people possible and focusing on training and company culture. What started as a small family operation quickly grew to almost 900 team members serving caterers, wedding planners, venues, and private clients across Southern California.

In 2018, Common Sense Events Inc. (CSE) started managing one wedding venue in their local San Diego market. After the initial impact of COVID was felt, and looking for a way to expand how they served the industry, CSE’s staffing operations were acquired by a national staffing firm, and CSE Inc. pivoted to provide full-scale wedding/event venue management services. Within the first 9 months, they quickly grew to manage 5 venues throughout San Diego County and continue to grow today.

Jonathan is also the founder and host of The Venue Rx podcast, a YouTube channel, and podcast dedicated to educating wedding and event professionals around the world by providing a weekly prescription of tips, tools, tactics, and inspiration to start or grow wedding and events businesses.

Key Takeaways 

Why Company Culture Is So Important 
Hiring the Right People 
Company Culture 
Resistance To The Boss 
Look For Opportunities 
Resetting Company Culture 
Virtual Culture 
Backwards Way to Look 
Guard Your Time 
Building A Culture Course 

Connect with Jonathan

Instagram – @cseservices
Instagram – @thevenuerx
Instagram – @jonoaymin

Thanks for Listening

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Title Track Voiceover: Melissa Disney

Editor: M. Lynn

Photos: Courtney Paige Ray

Cover Art: Magnoliahouse Creative

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