Filed in Blog, Grow Your Business, Talk with Renee Dalo Podcast — December 2, 2021

Ep 115: Talk About Expanding Markets with Sandy Shannon

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Change is for Embracing!

Expanding markets in new territory can be scary. New people, new places, a new way of living. I sit down with stationer Sandy Shannon, where she goes in depth about moving her business from the small state of CT to the west coast of CA. Talk about big change! Sandy talks about how she made this unexpected move work for her and her business, and how making authentic connections changed the game for her. So if you are finding yourself in a state of flux with your business and need a little advice on expanding markets, grab a pen and let’s talk it out! 

Grab your coffee, grab your tea, let’s talk it out!

About Sandy Shannon

Sandy Shannon is owner of Roseville Designs, a full-service stationery business creating fresh paper stories + invitations. She has been in business for over 9 years creating custom save the dates, invitations, and day-of items for weddings and mitzvahs that are modern, bright, and custom-made for her couples + clients. She is from Connecticut, but moved to Los Angeles 4 years ago, building her business for a new market and making great connections along the way.

Key Takeaways

  • Preparing For a New Market
  • Providing a Human Service
  • In-Person Networking
  • Sample Kits
  • Friendships in the Industry
  • Becoming a Go-To
  • Least Favorite Font
  • Working in Different Markets

Connect with Sandy


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Title Track Voiceover: Melissa Disney

Editor: M. Lynn

Photos: Courtney Paige Ray

Cover Art: Magnoliahouse Creative

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