Episode 60: Talk About All Things Analytics with Christie Osborne
In this episode, I chat with data nerd Christie Osborne about all things analytics. Specifically Google Analytics. Keeping track of and using your data sounds crazy intimidating for some of us. But Christie gives an awesome breakdown starting with the basics. We talk about why it’s important, what data you should be looking at, and how you can use it to better serve your clients.
So if the thought of installing Google Analytics on your site or actually looking at the data makes your head hurt, don’t worry. Grab your coffee, grab your tea, grab your notebook. We’re gonna talk it out.
About Christie Osborne
Christie Osborne is a proud data nerd and the owner of Mountainside Media, a consulting firm devoted to using market research, data, and analytics to support event professionals as they develop scalable marketing strategies to grow their business. Christie is dedicated to guiding the industry in a direction that ditches tired, old sales pitches and turns its focus on what really matters: turning data into dollars.
Her penchant for all-things-digital and a knack for critical thinking has made Christie into the analytics master that she is today, always prepared to dig into web metrics and refine a marketing strategy based on its ROI. Her approach marries website stats with social media data for an effective one-two punch of real, concrete analytics that is invaluable to her clients.
Beyond data-driven marketing analysis, Christie frequents the national speaker circuit where she shares her expertise onstage for organizations like NACE, Catersource, WIPA, and ABC. She is also a regular contributor to industry publications, including Special Events, Catersource, Sage Wedding Pros, and Wedding Business Magazine.
Key Takeaways for All Things Analytics
- Basic Google Analytics
- Data & Making Sense of It
- Call to Action
- Most Important Reports
- Turn Numbers into Action
- Thank You Page Strategy
- Pandemic Things
Renee & Christie Talked About:
(This section may contain affiliate links.)
- How to Track Your URLs the Right Way video
- The 5 Key Google Analytics Metrics and Reports That Every Wedding Planner Should Know
- Mountainside Media, Christie’s media brand
- Mountainside Media Co. on Instagram, @mtnsidemediaco
- Christie on Instagram, @cosborneloves
This Week’s Sponsor: Honeybook
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Title Track Voiceover: Melissa Disney
Editor: M. Lynn
Photos: Courtney Paige Ray
Cover Art: Magnoliahouse Creative