Talk with Renee Dalo guest, Christie Osborne

Filed in Blog, Talk with Renee Dalo Podcast — October 22, 2020

Ep. 60 Talk About All Things Analytics with Christie Osborne

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Ep. 60 Talk About All Things Analytics with Christie Osborne

Episode 60: Talk About All Things Analytics with Christie Osborne

In this episode, I chat with data nerd Christie Osborne about all things analytics. Specifically Google Analytics. Keeping track of and using your data sounds crazy intimidating for some of us. But Christie gives an awesome breakdown starting with the basics. We talk about why it’s important, what data you should be looking at, and how you can use it to better serve your clients.

So if the thought of installing Google Analytics on your site or actually looking at the data makes your head hurt, don’t worry. Grab your coffee, grab your tea, grab your notebook. We’re gonna talk it out. 

Talk with Renee Dalo guest, Christie OsborneAbout Christie Osborne

Christie Osborne is a proud data nerd and the owner of Mountainside Media, a consulting firm devoted to using market research, data, and analytics to support event professionals as they develop scalable marketing strategies to grow their business. Christie is dedicated to guiding the industry in a direction that ditches tired, old sales pitches and turns its focus on what really matters: turning data into dollars.

Her penchant for all-things-digital and a knack for critical thinking has made Christie into the analytics master that she is today, always prepared to dig into web metrics and refine a marketing strategy based on its ROI. Her approach marries website stats with social media data for an effective one-two punch of real, concrete analytics that is invaluable to her clients.

Beyond data-driven marketing analysis, Christie frequents the national speaker circuit where she shares her expertise onstage for organizations like NACE, Catersource, WIPA, and ABC. She is also a regular contributor to industry publications, including Special Events, Catersource, Sage Wedding Pros, and Wedding Business Magazine.

Key Takeaways for All Things Analytics

  • Basic Google Analytics
  • Data & Making Sense of It
  • Call to Action
  • Most Important Reports
  • Turn Numbers into Action
  • Thank You Page Strategy
  • Pandemic Things

Renee & Christie Talked About:

(This section may contain affiliate links.)

This Week’s Sponsor: Honeybook

Today’s episode is brought to you by our friends at Honeybook. I’ve been using Honeybook for my contracts and payments for literally years, and I couldn’t love it more. My clients sign their contracts quickly and their payment plans are never late. For real. Look, 2020 is coming to a close (finally), and while we’re all getting ready for 2021, you’re going to need to make sure your business is prepared. Because of Honeybook, I’m so much more organized. I know you can be too.

To share the love, I’ve partnered with them so you can join at just $1 a month for your first 8 months. You’re never going to get into Honeybook for less than that. This deal is only good until November 30, so don’t sleep on it! Go to reneedalo.com/honeybook1 for all the details.

Thanks for Listening

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Credits

Title Track Voiceover: Melissa Disney

Editor: M. Lynn

Photos: Courtney Paige Ray

Cover Art: Magnoliahouse Creative

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