Episode 64: Talk About Adapting Your Sales Approach with Meryl Snow
In this week’s episode, I chat with wedding industry designer and caterer Meryl Snow about adapting your sales approach. The pandemic has changed our lives and businesses in a million and one ways, and sales are no different. Good news, friends, Meryl delivers pure gold. She shares tips, tricks, and tweaks to get your business ready for engagement season—whatever comes this year.
Meryl and I talk about shifting our language, educating ourselves, and standing out in a sea of wedding industry vendors, so if you’ve been wondering about how to sell to potential clients in this crazy world, listen in.
About Meryl Snow
With nearly 30 years in the special event and catering industry, Meryl Snow is on a mission to help businesses get on their own path to success. Meryl travels throughout North America training clients in the areas of sales, marketing, design, and branding. She speaks with groups from the heart with warmth and knowledge and covers the funny side of life and business.
Key Takeaways for Adapting Your Sales Approach:
- We are not good at sales
- How should be we selling?
- Event safety alliance
- Red-headed stepchild
- The word ‘deposit’
- Leaning on your fellow industry members
- When head counts decrease
- Your own money shit
- #1 sales tip for new business owners
Renee & Meryl Talked About…
(This section may contain affiliate links.)
- Meryl’s Website
- Meryl on Instagram, @merylsnow
- Event Safety Alliance
- ServSafe
- 360 Training
- Feastivities Events: COVID-19 Safety
This Week’s Sponsor: How We Recover: Strategies for Longevity and Sustainability
Wedding planners! This week and next week are our launch weeks for my online course Wedding Management 101. It’s back, baby! I hope you’ll take time out of your schedule to join me for a webinar this week or next. I am presenting a new masterclass called, How We Recover: Strategies for Longevity and Sustainability.
Have we ever faced a more challenging time in the wedding industry? Unprecedented and pivot became our words of the year whether we like them or not. And all the while, we just kept postponing weddings and deferring payments. How can you make sure your business is poised to recover in 2021?
Join me, and we will work on it together. We’ve got webinar dates November 18, 20, 23 and 24, and I’d love to see you there. Just go to reneedalo.com/masterclass to register.
Thanks for Listening
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Credits
Title Track Voiceover: Melissa Disney
Editor: M. Lynn
Photos: Courtney Paige Ray
Cover Art: Magnoliahouse Creative
