Psst…i have a secret! Ok, ok, it’s not really a *secret* but it is the next best thing you’re going to utilize for your business!!
Andy Kushner & I got together to discuss marketing yourself as a wedding pro using Clubhouse, the hottest new exclusive social media platform. Do you know it, do you love it? (I’m borderline obsessed & not afraid to say it). If you’re not familiar, PC Mag gives us the gist:
“Imagine you have an app on your phone that lets you listen in on other people’s live conversations. But not in a creepy way; these people want to be heard. They may even be famous, or at least interesting or knowledgeable (no guarantee, however). And you may be given the opportunity to join the chat. Think of it as an audio-chat social network. Or as PCMag’s Jordan Minor says in our review, ‘What if Twitter was a podcast you lived inside of?’”
Now that you *basically* know what’s going on, I wanted to share my Top 8 Tips on how to be a clubhouse pro, and make this social media platform your new best friend – let’s get into it!
- Make proper use of your Bio. It’s true, there is no text limit, but don’t get overwhelmed – get creative, put it all! What do you want people to know? This is your chance to introduce you and your brand to your potential audience.
- Create a Clubhouse Landing Page. (check out mine here) No, you’re not being extra! I myself use Kajabi, but because of how Clubhouse works, this is going to help you connect with your audience consistently! Whether it’s a lead page, a page on your website, or a new domain with “.club”, you need to have some sort of platform to convert your audience into potential leads. Remember, the way clubhouse works, your audience can’t see your rooms that you’re hosting via the app – they only get alerts when you’re live. You want to be able to keep talking to your audience outside of Clubhouse, so it’s important to have that dedicated space for it.
- Don’t be scared, you’ll learn! Like any piece of tech, Clubhouse comes with its own culture & slang – so newcomers may get confused when someone tells you to “click on their face” or something of the sort. But hey – If you can google Urban Dictionary every day to find out what the kids on Twitter are saying (don’t lie, we all do it), you can learn this app.
- Consistency is Rewarded. Clubhouse’s mystery algorithms favor consistency and your ‘niche-ness.’ Weekly or dependable speakers are met with a more consistent audience. However, always stray away from general subjects, as many people lose listeners from lack of direction – the more niche or specific you get, the better.
- Practice makes (perfect/strikethrough) progress – create a closed room with 2-3 friends and work on those jitters. It can be similar to the anxiety that comes along with public speaking, but I promise you, the more you do it, the easier it gets – you got this!
- JUST DO IT (No, I’m not quoting Shia Lebouf). Just jump right in, you did your practice run!. The more you think about it, the bigger the butterflies will grow! It’s a rip-the-bandaid-off situation, but I promise you this one is worth it. Remember, you won’t get giant rooms, 10-20 people is plenty to get your expertise out there in a big way.
- Establish yourself as an Expert – leveraging knowledge on Clubhouse isn’t selling your product on a new platform, you’re here to establish your presence within industry. Remember, Clubhouse culture is casual, so you have to be authentic & natural – your audience can tell if you’re here with your latest & greatest infomercial of your products. Trust me – do that, you’ll lose the listeners you have and you won’t gain a single lead or sell a single product. Be yourself, bring your niche of knowledge, and a growing audience will follow.
- “Time isn’t Free” This is a universal truth for all business owners, so you might be hesitant to give people your knowledge and advice, for free, on a platform like this with no marketing plugs. (You’re probably saying ‘um Renee?? Have you gone bonkers?’ – hear me out!) You can use Clubhouse to reach profitability, but not in the way you’re expecting. Clubhouse is different than other social media platforms, so if I show up and authentically deliver value to the people willing to listen, it will (and it has!) translated into leads and sales – without me directing anyone in a specific direction. Because of what I delivered to my audience, it caused them to seek out my services further.
Well, there you have it, folks. Follow these tips to get you started on Clubhouse, and find your groove! Focus on creating a good experience with people looking for your expertise – if you stay in dialogue, sales will come. If you impress, your audience will desire to know more of your expertise. Clubhouse has already provided so much positive knowledge and change to the internal wedding industry itself, and honestly if you’re hesitant to download yet another social platform (ugh), it’s time to get over it.
Download it! Not only can you get business, you can learn so much and continue to build your brand from within. Clubhouse breeds connection, community, and mindset – it’s about time you took advantage!
Source: PC Mag
